We have seen enormous changes in the last six months in seo. We have seen Google terms out the change in May algorithm to guide thin content site, we have seen Google implement its new crawling and indexing infrastructure, caffeine. These changes are likely to be set for the biggest announcement of all, Google’s instant application. SEO and the world went crazy.
Let no-one really enjoys SEO irritate divinely search up the world with all kinds of horrible statements like “SEO is dead” and “SEO is not relevant ‘, luckily we have stellar apologists and representatives of Google search Matt Cuts as to set the record straight on that.
Caffeine and performance of the web:
What is even more interesting for us at the enterprise level is the impact of caffeine on SEO. Closely linked to this new crawling and indexing engine, which allows Google to crawl and index content in near real time (rather than queue crawled documents in the indexing engine, when they should expect to be indexed). With large, complex sites, site performance has never been more important, both for the performance needs of caffeine and more blatant attempts by teams of Google’s search quality sites to boost acceleration.
Duplicate content is still huge for SEO. Faceted navigation and paging are particularly difficult issues, but so is the publication and distribution. Caffeine and site performance, to say nothing of May and, yes, even Google instant, all that duplicate content issues even more pronounced.
Here are some reasons why:
* Site performance and caffeine from the perspective of tracking (the acceleration of your site means to get rid of duplicate versions of pages that should never be traced).
* May also affect this area and we have seen sites that have a completely unique content and authority – are not even necessarily play SEO – have felt the sting of the First of May on their Web sites other than duplicate content . If it’s May, caffeine, or anything else you can never really know, but significant segment of the recently released Google changes probably greatly influencing factors.
* Google instant, due to its tendency to collapse in the long line at a predetermined set of fragmented mid-tail terms will no doubt have an impact on the importance of duplicate content. Factor paging and navigation can be a real culprit here. Consider having a really nice piece of content buried in a series of improvements, the result of what is really a complicated Boolean search made through the interface. Some of the content will never be covered by a search engine without SEO.
* Paging is a major problem for search engines. The solution often recommended, we stand in some cases, is to provide a default view of all the products / articles / elements of a page, paginated versions with canonical rel = tag ‘roll’ with that version. This is fine, but does not take into account more advanced and / or complex scenarios, like having several hundred or even thousands of products / articles / items through the site. In these cases, so the single page version is probably the best solution, but can be cumbersome.
